MOTUS A.D.: Chipotle: It May Be An Allegory

Tuesday, December 15, 2015

Chipotle: It May Be An Allegory

The title of the article is “Chipotle: The Long Defeat Of Doing Nothing Well.”

Chipotle, closed for business due to multiple pathogens in the supply chain

If you change just one word, we have a perfect analogy: Obama: The Long Defeat Of Doing Nothing Well.

From Forbes:

The company found it could pass off a fast-food menu stacked with high-calorie, sodium-rich options as higher quality and more nutritious because the meals were made with locally grown, genetic engineering-free ingredients. And to set the tone for the kind of New Age-y image the company wanted, Chipotle adopted slogans like, “We source from farms rather than factories” and, “With every burrito we roll or bowl we fill, we’re working to cultivate a better world.”

Because everybody knows that slogans provide better nutrition than “farm factories.”

Outbreaks of food poisoning have become something of a Chipotle trademark; the recent ones are the fourth and fifth this year, one of which was not disclosed to the public. A particularly worrisome aspect of the company’s serial deficiencies is that there have been at least three unrelated pathogens in the outbreaks–Salmonella and E. coli bacteria and norovirus. In other words, there has been more than a single glitch; suppliers and employees have found a variety of ways to contaminate what Chipotle cavalierly sells (at premium prices) to its customers.

Yep, there’s more than one way for lethal pathogens to slip into the supply chain.

Let’s be clear: The source of the company’s woes is a marketing-driven propensity to exploit current food fads, even if it diverts the corporate focus away from what should always be “job one”—safety.

Because safety is so overrated, and political correctness is so, uh, underrated. Then there’s this:

Chipotle rejects modern synthetic fertilizers in favor of suppliers who use manure on their crops. This approach may be “all natural” and “organic” and make some customers feel warm and fuzzy, but it should not come as a surprise that applying stool, feces and excrement to growing fruits and vegetables significantly raises the risk of spreading disease.

I think we can all agree, we’ve spread a lot of manure in the past 7 years.

Chipotle isn’t only subjecting its customers to very serious health risks, it’s also actively spreading the pernicious superstitions of food faddism and mythology–for example, using innuendo to suggest that genetically modified food is somehow “unnatural” or dangerous in spite of mountains of research evidence and real-world experience to the contrary.

And because Obamacare isn’t enough to take care of Amerika on its own, we’re also supporting open borders and “common sense gun safety” to finish the job.

These episodes reveal several things. First and foremost, Chipotle is a company so out of control and negligent that it repeatedly endangers the public.

Indeed; and in more ways than one. It’s hard to say at this point exactly what the greatest threat to America is: food poisoning, ISIS, political correctness, “gun control” of a feckless leader.